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With national forecasts for holiday sales generally gloomy, the British
should be especially glad for the Internet this year. That's because the
British are among the world's biggest online shoppers, along with Germans
and Austrians, according to a global survey.
In every region of the world, this is likely to be the biggest online
shopping season yet, erasing any doubt that the commercial side of the
Internet has an impact on the global economy. For November and December,
the Internet marketing firm ComScore Networks projects that online sales
will total $19 billion, a 24 percent increase over last year.
On the first
big day of online shopping this season, the Monday after the U.S.
celebration of Thanksgiving, which was Nov. 28 this year, the credit card
company Visa said online spending by its cardholders grew 26 percent,
compared with the same day a year ago.
Some of that online growth comes from new shoppers. According to a recent
Jupiter survey, 114 million online users planned to buy something online
this holiday season, a 6 percent jump from last year.
The National Retail Federation said that 47 percent of consumers would
make at least one holiday purchase online this year, up from 36 percent
three years ago.
Why a Monday rather than on the weekend? Faster Internet connections at
the office.
The Nielsen survey, meanwhile, is a font of shopping trivia, showing the
vast differences in habits that cultures create, even in something as
global as Internet shopping.
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